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Let There Be Light – Crowdfunding Pisces Sustainable Fishing Revolution

May 18, 2017 in Nature News

Fish lovers we bring you exciting news.

Daniel Watson a greentec product designer, engineer and graduate of Glasgow University, has created ‘Pisces’ – one of the great, game-changing, sustainable inventions of the decade! Pisces is a coloured light system that can be used by commercial fishing boats to stop bycatch by between 60-90%. The idea is elegantly, twinkingly simple. It works by attracting the right fish and repelling fish that are too small to land. At last, there is a proven, scientific solution to the senseless waste of one in five fish landed around the world.

Pisces is being backed by entrepreneurs, including Richard Branson, the founder of Virgin, and is being looked upon as the device that could help to end the tragedy of bycatch, with dead, discarded fish being returned to the sea, leading to a decline in fish stocks, and an increasingly uneconomic fishing industry, close to collapse.

You can help disrupt the fishing industry right now this minute, and deliver a tidal wave of support to get Pisces talked about, and help the founders succeed with their crowd funding campaign to launch this ethical fishing innovation to the world’s fishing fleets on Indiegogo

The objective is to minimise the unnecessary mortality of species and manage what is caught instead what is landed in order to advance towards the sustainability of the fisheries”  Oceana.org commenting on discards.

We love the campaign. Dan, Aran, Nadia and the rest of the team have come up with a highly appealing campaign that takes a fun, tasty, playful and imaginative approach to keeping fish on the menu, sustainably.

Snap up a mouth-watering fishy voucher for Master Chef winning restaurant chain, Wahaca, or perhaps you would prefer a limited edition fish print by the Dutch artist Sue Van Gagledonk; or you could have all the fish jokes you can handle! There is also the opportunity to be thanked and credited on the team’s scientific papers.

Daniel Watson, the founder and CEO of SafetyNet says, “ I’ve been working on Pisces since 2008 and we’ve made some really exciting progress and learned a lot during that time. We’ve worked our socks off, because we see a real need for this technology, but we couldn’t have done it without our supporters. We’re now asking for one final push to help us bridge the gap between proof of concept and a device that can be used by many more fisherman to accelerate the science and begin having a widespread, positive impact.”

The system has taken eight years to refine, incubate, test and win industry backing. Along its remarkable journey, Pisces has garnered the backing and support of Sir Richard Branson and Youngs Seafood and scooped the James Dyson Award, Hello Tomorrow and the Observer Ethical Business Award.

Hugh Fearnley Whittingstall successfully campaigned for a ban on discards, but the problem is far too complex to be fixed by legislation and a ban, which is still proving difficult to implement and police. We need to refine and stop the indiscriminate fishing methods used to catch fish, which leads to bycatch in the first place.

So imagine a scenario where a fisherman only catches the fish he is permitted to land and sell. Not catching the wrong type of fish, or fish that are too small. Not having to throw his bycatch overboard, dead, or discard them on land. SafetyNet’s light technology demonstrates that this is possible.

So how does Pisces work? The system comes as a series of coloured lights that are easily be fitted onto any fish net. To be effective, around 10-20 lights are needed for maximum effect, and the colour of light is chosen and controlled by the fisherman.

SafetyNet trials carried out with Youngs Seafood and the Centre for Environment, Fisheries and Aquaculture Science have shown that their devices can lower bycatch by up to 60% This is reinforced by experiments in fisheries around the globe, some of which have used light to reduce bycatch by up to 90%.

Commenting on Pisces,  David Parket, Head of CSR and marine biologist for Young Seafood says: “The results of this research are very encouraging and we now hope that the industry, Government and other organisations will come together to support further trials. Having been out on the trawler during the research and having seen the technology in action, I believe this innovation could have a positive impact on the industry and the future of fishing.”

Funded to date by Youngs Seafood, the James Dyson Award, Sir Richard Branson and Eric and Wendy Schmidt, SafetyNet have completed their proof of concept and are now ready to expand into batch production. This will make it possible to explore new trials with other fish species in fisheries around the globe. Let’s make it happen! Support Pisces Here.

For more info on the company visit the website – SafetyNet







about the author

Alison Jane Reid

Alison Jane Reid - Journalist, Editor & Emerald Princess of Slow, Sustainable Luxury Living - 18 year track record interviewing real icons for: The Times, The Lady, You, The Mirror and Country Life. Now leading her alluring fairtrade, emerald revolution - Don’t Miss Out - Have you joined The Ethical Hedonist set?

One response to “Let There Be Light – Crowdfunding Pisces Sustainable Fishing Revolution”

  1. […] Love Our Exciting Features on the Circular Economy, Sustainable Innovation and Biomimicry? Check out this feature on Sustainable Fishing […]

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