“Invest in pieces that you love that will last. Think about what you are buying.” – Fashion Designer Orla Kiely
The Cool Girl Orla Kiely for People Tree Scandi Dress – Use Special Code ETHED10 for an Exclusive 10% off the New Summer Collections. This offer is not valid on sale merchandise – www.peopletree.co.uk
Is it summer yet? Oh please let it be summer dress weather! Graphic and colourful, but not too pretty, pretty – we declare ourselves sublimely smitten with Orla Kiely’s Scandi style print dresses for People Tree Spring Summer 2015. Kiely is the Queen of Mid Century modernism, and we just love her colour pop, Hitchcock inspired birdwatch print for a sweeter take on one of the spookiest films ever made – The Birds. Whilst her Wallflower print celebrates the daring and optimism of fifties designers such as Saul Bass and Paul Rand. Now you have the pick of the bunch in a capsule collection of retro tea and day dresses in cool shades of green, dove grey and hot red and pink. We can picture Hitchcock’s muse, Tipi Hedren, taking one of her pet lions for a walk in the breezy, elegant shirtwaister – yes, these extrovert dresses are not for shrinking violets!
“The SS 15 Collection for People Tree is for Cool girls who like colour ” declares Orla. We say these are dresses for girls who love to be involved in a dash of fashion revolution. Wear them with a pair of smart brogues and a matching satchel for breezy insouciance on high summer days. Orla’s dresses are really something rather special. Each iconic design is produced under certified Fairtrade principles, using GOTS organic cotton, creating a marvellous daisy chain of secure employment and independence for the organic farmers and artisans who produce these dresses for People Tree in India. So, not just an adorable dress – these are dresses with substance for girls who appreciate that fashion is changing – now it is all about investing in style with philanthropy. As Orla says – ” It is so great to realise that the farmers who are faming organic cotton have an opportunity to grow organic crops in the extra land they might have. While they are earning money from their organic cotton they are feeding their families, their villages and beyond with quality organic food. I love that.”
The fifties reference, also taps into a brave new post war world. As Britain emerged from the austerity of the war years, women were becoming more independent, going to university, going out to work and starting to dream of more than a husband, two point five kids and a copy of the Good Housekeeping manual on how to keep house, make dinner and look alluring when your husband comes home! Benedict Cumberbatch, our swoon of the century and the epitomy of the modern male would approve!