When AJ Met Edwina at the V&A Museum Reader, imagine a world where there is no intoxicating, beguiling nature left
“We champion organic, fairtrade, circular economy and social impact ideas and choices”
Alison Jane Reid
Alison Jane Reid, our founder and editor-in-chief, is a UK feature writer, editor and slow, sustainable champion. She has a twenty year track-record on national newspapers and magazine, notably a decade at The Times Magazine writing about icons, fashion, food and design. AJ trained as a journalist at Mirror Group Newspapers and has also worked at The Lady Magazine as contributing feature and fashion editor. Her beautifully crafted, thought-provoking interviews have been read by millions in - The Sunday Times, The Independent, You, Country Life, Red, The Illustrated London News and The Evening Standard and ES Magazine. Alison Jane consults for the world's luxury brands and works as a book editor and mentors undergraduates into journalism, pr and marketing.