t Letter from the Editor: Mothers, Storytelling and Revolution! - Ethical Hedonist Letter from the Editor: Mothers, Storytelling and Revolution! - Ethical Hedonist

Letter from the Editor: Mothers, Storytelling and Revolution!

March 22, 2018 in Features

Letter from the Editor – Mothers and Journalism Revolution!

Dear Ethical Hedonist Tribe! Sometimes, life really does happen, and stops me writing to you, and so it is for me, until now. In early January, my remarkable, fiercely independent mum had what I can only describe as a spectacular cognitive, mental health breakdown. It all happened very suddenly  and spectacularly, and led to a crisis of what to do next to bring mum back from the brink of no return, helped by me, my sister, and the amazing natural health companies I turned to for help, (including Pukka Herbs, Weleda and Living Nutrition) and sadly, very little help from the GP or the overly medicalised NHS, who I am sure would prefer us all to expire quietly, past the age of 70 or submit to a cocktail of drugs with side effects which are more unpleasant than the original problem.  I am sorry to have to say that, but it has been our experience. I simply do not agree with dishing out anti-depressants to my mum, when a having a cup of tea, a slice of cake and visitor to talk to works wonders!

Sleeplessness and Sinus Problems

So what caused this meltdown? Looking back, I can tell you that it was mostly triggered by sheer frustration on my mum’s part. Quite simply she was suffering and she wanted to be heard and listened to. Mostly, she was experiencing problems that can become chronic in the third age. She couldn’t sleep, due to painful inflammation in the sinuses and she was having to get up in the middle of the night to go to the loo, which is one of the most troublesome aspects of growing old! Though it can effect us all at any age, especially due to stress or after child birth.

Fixing Loneliness and Depression in Later Life

There was another reason by mum reached a state of crisis. As she has become increasingly frail over the past couple of years, her freedom was being curtailed and life wasn’t fun anymore. She gave up driving a year ago, my father died from cancer very suddenly more than a decade ago, most of her friends and peers have passed away, and she no longer feels strong enough to go on wonderful outings and day trips to the theatre in London or to go away on holiday with other people who have lost their partners. Basically, my mother was suffering from feelings of loneliness, depression, isolation and chronic pain.

A Steady, Holistic Recovery

After two months of dealing with our mum reverting to childhood, I am very relieved and happy to report that she is making a steady recovery, aided by lots of love and attention from her family, planned local outings to look forward to including coffee mornings and local theatre trips. The real progress has been made by really listening to mum, and fixing her chronic health issues one by one, and taking a holistic approach with herbs and gentle supplements and therapeutic teas. This includes: hemp oil from Living Nutrition to aid brain health and relaxation, Pukka’s Night-time complex with valerian to help my mother go off to sleep, Holy Basil, the herb that has been used for centuries to restore and support the mind, which is available from us via Pukka and Living Nutrition and Rhinodoran by Weleda to alleviate sinus using gentle, soothing aloe vera, rather than harsh steroid sprays.

Five Exciting Ways We Can Help You and Help Ethical Hedonist Magazine to Flourish!

Now onto news about the magazine and how you can help us to bring you more and more brilliant and inspiring Ethical Hedonist journalism and ideas.

The magazine is now in it’s four year, and is updated each month, with beautifully crafted features, interviews, opinion pieces, photography and recipes focused on unashamedly alluring, aspirational ways to embrace – slow fashion, organic food, positive banking, investing and insurance, organic health and beauty and slow travel.

I am currently looking into the idea of either running a share offer, for the magazine to release shares in Ethical Hedonist Magazine to our readers and supporters or to become a social enterprise. This all takes time, and we need to get this right.

In the meantime, as independent, sustainable magazine we need to increase our revenues to we can run more features, pay our core staff a living salary and continue to run internships for graduates in journalism and marketing.

Collaborate with Ethical Hedonist in the following 5 Brilliant Ways!




  1. Hire AJ and her talented team to do your storytelling for you in the most compelling and original way. Our editor has been entertaining the nation for 20 years with her beautifully crafted features. Now she is applying her talented to sustainable luxury, circular and made in Britain Brands. Just imagine her putting the wow factor into your brand storytelling. Thinks of us as your organic and sustainable secret weapon – talk to us today about your content storytelling goals and requirements – ethicalhedonistmagazine@gmail.com
  2. Join our Magazine Directory – Want to get discovered and talked about my your target audience? For a very limited time, we are offering a full directory entry from April to December 2018 for just £90 plus £10 uploading fee. See here for further details and grab your spot. Terms and Conditions apply – email us for details – ethicalhedonistmagazine@gmail.com
  3. Ask AJ – Can we help with your health, organic skincare or wellbeing concerns? We have access to the very best experts in natural health at Pukka Herbs, Weleda and Living Nutrition. When you use our Ask AJ Service, and buy via our magazine shop or our Weleda shop, the magazine earns important referral commission. Here is the link to our Weleda shop portal – Ethical Hedonist Weleda Shop    you can email AJ at – ethicalhedonistmagazine@gmail.com We would love to help you and enhance your life and wellbeing with access to our top experts in natural health, wellbeing and organic skincare.
  4. Pledge or donate – Ethical Hedonist Magazine is a full-time passion and labour of love for AJ and a part-time passion for our helps – Christian, Pete and interns Christy and Arpan. You can support the magazine by becoming a supporter on Patreon here or by donating to our Paypal button on the homepage. In return for your support, we reward supporters with randomly monthly giveaways from retreats to organic skincare and organic hair elixirs.
  5. Buy from our own handpicked organic and slow luxury producers shop – from natural health to organic beauty and silk pillowcases – we have everything you need to live an Ethical Hedonist Life and support our producers – email us after browsing the shop to discuss your heart’s desires.
  6. Until Next Time, Wishing you and yours a very happy Easter, Alison Jane, Christian, Pete, Christy and Arpan.  Image of our editor, Alison Jane Reid, with Chris Kilham the Medicine Hunter, Dale Pinnock, the medicinal chef, and Lei Chan from Viridian Nutrition. Alison Jane interviewed Chris for a project with Viridian on therapeutic herbs and the exciting idea of food as medicine.






about the author

Alison Jane Reid

Alison Jane Reid - Journalist, Editor & Emerald Princess of Slow, Sustainable Luxury Living - 18 year track record interviewing real icons for: The Times, The Lady, You, The Mirror and Country Life. Now leading her alluring fairtrade, emerald revolution - Don’t Miss Out - Have you joined The Ethical Hedonist set?

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