It’s World Heart Day today, and Rankin, the internationally renowned photographer has teamed up with the British Heart Foundation (BHF) to launch a global art project, with the help of celebrities and leading artists from around the world. Every three minutes, someone, somewhere dies from a heart related problem. The aim of the project is to raise awareness about heart disease and prevent more deaths.
The project has attracted support from Carey Mulligan, Simon Pegg, Anna Friel, Nicholas Hoult, Gillian Anderson and Sharleen Spiteri. While the following stars have got in on the act, and contributed their own art work creations- Erin O’Connor, Helena Christiansen, Giles Deacon, Duggie Fields and acclaimed photographer, Gered Mankowitz.
Heart and circulatory disease is the leading cause of death worldwide, with 17.7 million deaths every year.
Now the BHF is asking everyone to take part by creating their own unique artwork and uploading it to social media using the hashtag #heartforaheart and tagging the BHF in the image.
Participants can be in with the chance to win a once-in-a-lifetime opportunity to be photographed by Rankin, and one lucky student could win a week’s internship with the man himself.
Rankin says : “Every three minutes someone is lost to heart and circulatory disease in the UK, so we’re hugely grateful to all these amazing artists for getting involved. The heart is the universal symbol. It can be romantic, it can be broken, it can be used on t-shirts to profess a love for a city. And, in recent years, it is synonymous with social media. The team and I wanted to make that mean something. And what better way than to raise awareness for the amazing work that British Heart Foundation does. We can all be guilty of taking it for granted that our bodies keep working. “A HEART for a HEART” is a just a little moment to recognise and salute it.”
The BHF is committed to investing half a billion pounds into lifesaving research by 2020 to help break new ground, and find new ways to prevent, diagnose and treat heart and circulatory disease.
Simon Gillespie, Chief Executive of the British Heart Foundation, said: “Heart disease is heartless. Too many lives are lost to these terrible conditions each year, but through our vital research we are determined to end this devastation. It’s fantastic to have the support of Rankin, and all of these incredible celebrities and artists on World Heart Day, helping us to keep more hearts beating.”
All of the artwork submitted for the “Heart for a Heart” project, can be found at www.heartforaheart.co.uk
Images by Andrew Gallimore, Antony Micalef and Vivetta, Courtesy of the BFF.