London Fashion Week Roundup here I come! When AJ, editor-in-chief of Ethical Hedonist asked me to do a round up of LFW for EH I couldn’t contain my excitement! I couldn’t wait to begin my mission to sniff out the hottest new talents working to the highest standards at the SS14 LFW exhibition. Off I went on a Sunday afternoon to a drizzly Somerset House, with a cunning plan to methodically trawl the corridors and hunt down the next Erdem, Alexander McQueen and Stephen Jones. So fasten your seatbelts for a couturier’s birdseye view of talented, fashion conscious Britain.
One of my absolute favourite discoveries was Emma Yeo and her incredible hand made headpieces.
Eager to find a future fashion superstar designer to be awed by – I poked into a few of the smaller rooms. There I found old favourite Beautiful Soul with their blooming lovely new collection of signature prints.
Eventually, I just had to kiss, kiss LFW adieu, and returned home to focus before our own Atelier Tammam LFW showcase the next day. I’m a British couturier, in love with retro allure and ladylike tailoring – just the thing for those fabulous Downton Abbey girls, Lady Mary and Lady Edith.
Yours in LFW Hedonism
Edited by Alison Jane Reid.
Lucy Tammam is the creative director at British Couture House – Atelier Tammam – www.tammam.co.uk The fashion house was born in 2007 and is based in the heart of literary, Bloomsbury. Lucy is a graduate of Central Saint Martins, and is classically trained in tailoring. Her signature? – peerless flight of fantasy, fluttering gowns for day, evening and discerning brides. She is an ardent activist for human and animal rights. This doyenne of British, artisanal fashion will be sharing her loves, hates and secrets with the Ethical Hedonist as our newest guest blogger on a regular basis.
To Book an appointment at Atelier Tammam – 5 Hastings St Bloomsbury, London WC1H 9PZ please ring –
020 7617 7512 and quote Ethical Hedonist for £50.00 off your first commission when you spend more than £500.