t The Fantastic Mr Fish! - Weatherman, Michael Fish Leaps off Tower Block for Climate Change - Ethical Hedonist The Fantastic Mr Fish! - Weatherman, Michael Fish Leaps off Tower Block for Climate Change - Ethical Hedonist

The Fantastic Mr Fish! – Weatherman, Michael Fish Leaps off Tower Block for Climate Change

August 20, 2012 in Archive

How could I forget the fantastic Michael Fish, MBE? I once interviewed and directed Michael and all his weatherman pals, in a fashion shoot for a colour supplement, and I seem to remember Michael, that you were very, very naughty indeed. Michael, you kept taking your clothes off, rather than put on the cool, edgy Miami Vice suits I was trying to coax you into, in order to transform you into a dishy, sexy, Prince amongst weathermen!

Ah, but you did have a terrific sense of fun.  Michael is an icon and a much-loved national treasure. We loved him even more after that infamous gaff of 1987, when he famously declared there would be no hurricane. It showed he was human. Just a few hours later, the worst hurricane to hit South East England since 1703, roared through the Home Counties. It left eighteen people dead, tore through buildings, and uprooted thousands of trees. Poor Fish. But even a hurricane couldn’t dampen our enthusiasm or affection for the man. After all, what else do we Brits talk about really, except the weather?

Now Michael is destined to become a bit of super hero at the ripe old age of 68. For Fish has recklessly allowed himself to be talked into jumping off a very tall tower block in London by my Eco Warrior friends at Rapanui HQ, in Sandown on the Isle of Wight. What will they cook up next? Perhaps it does take shock tactics to highlight the dangers we all face if we do nothing about climate change. Is Fish crazy? Maybe. What an inspired idea! It also makes for riveting viewing!

As for Fish, he is typically deadpan about his latest adventure:

“Raising awareness of climate change is really important, because there is no doubt whatsoever that if we carry on the way we are there will be shortages of food, shortages of water, towns and cities will be flooded, there’s all sorts of chaos that could arise, in fact some of it is already happening.”

“We have to something about it now, not wait until it’s too late. If some of us have to make sacrifices, like risking our lives by jumping off buildings, then so be it”

Fortunately, as you can see from the video, Fish didn’t become raspberry Jam. Phew. Thank goodness for that. But he did make me giggle and smile on a very grey August Monday. I hope you all enjoy the video, and please spread the word.

As you know, Rapanui are an Ethical Hedonist hero company. They make really cool, sustainable, essential gear using organic cotton and bamboo. The production process has a minimal impact to the environment, and organic cotton feels pleasingly soft against the skin, so it’s kind to you too. While the graphic, tongue in cheek designs are perfect for the conscious, modern eco boy or girl. You can wear them to relax, to the beach, the pub or for doing absolutely nothing apart from watching the world go by. So what are you waiting for? Let’s make the fashion industry greener and more accountable. Together, each and everyone of us can make a difference, and be effortlessly chic too!

 One more thing – Doesn’t Michael Fish look cool as Che Guevara Fish!!! Now that could start a fashion trend…

Happy Monday – Alison Jane



about the author

Alison Jane Reid

Alison Jane Reid - Journalist, Editor & Emerald Princess of Slow, Sustainable Luxury Living - 18 year track record interviewing real icons for: The Times, The Lady, You, The Mirror and Country Life. Now leading her alluring fairtrade, emerald revolution - Don’t Miss Out - Have you joined The Ethical Hedonist set?

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