A survey by Pure Planet, a renewable energy firm, has revealed that climate change is now one of the top concerns for children and teenagers. The days of parents worrying about their children being careless when it comes to saving energy in the home are well and truly over- the inaugural People & Power report, which has surveyed a total of 3,000 people, including parents and children, shows that overall, 45% of children said they worried about climate change, more so than drug or alcohol abuse.
Results of People & Power Report
Steven Day, Co-Founder of Pure Planet, said: “This is the generation growing up with irrefutable evidence that climate change exists and the knowledge that it can be solved if we all take a small step in the same direction and use renewable energy in the home.
It’s encouraging that young people recognise climate change is one of the most important issues and the good news is, clean energy is now cheaper than polluting energy, so there is no excuse not to switch to a renewable supplier.”
Pester Power: Fighting against Climate Change
Pester power increases as children become older and grow more aware of the importance of energy efficiency. The majority of parents do take positive action to be more environmentally friendly when their kids pester them over helping to save the planet, showing that children are now one of the biggest influences on how environmentally friendly their parents are.
More information on Pure Planet
Written by Sonam Nundoochan and edited by Alison Jane Reid