The ritual of sending of postcards isn’t dead yet! As the nation debates the threat to the traditional postcard, with the closure of Britain’s oldest postcard company, Dame Judi Dench has come to the rescue with a campaign for Revitalise, the national charity for respite holidays for the disabled and carers. The campaign entitled ‘Wish You Were Here’ sets out to capture all the pleasures and benefits of taking holidays and the memories that linger on, long after the holiday has ended.
The aim of the campaign is to highlight the importance of holidays for all, especially for disabled people and carers.
Dame Judi Dench, the nation’s most prolific film actress, is the vice president of Revitalise. She is currently starring in Victoria and Abdul, the film based on the story of Queen Victoria’s friendship with an Indian clerk called Abdul Karim – and issued this call for postcard memories –
“With ‘Wish You Were Here’, we are inviting our supporters to share their holiday memories with us. We are collecting hand-drawn postcards of their memories, whether this was a first holiday, a favourite holiday or simply one that sticks in the mind.”
The campaign has proved very popular, and has attracted support from other leading actors including Sir Ian McKellen, with a postcard which vividly captures his evocative memory from 1955, as a young man, cycling from Lancashire to Stratford-Upon-Avon, to see four plays ‘ queuing for tickets’ and to ‘sleep under canvas’. While Emma Thompson recalls her postcard holiday memory of playing hide and seek with her child, on a rainy holiday in Scotland- for three weeks! Now that will resonate with parents of kids who are easily bored.
Revitalise with stage an exhibition of the postcards in 2018, and the celebrity postcards will be auctioned to raise vital funds for the charity.
Commenting on the campaign, Revitalise’s CEO, Chris Simmons talks about how the campaign has captured the public imagination.
“We are so pleased that our good friend Dame Judi Dench has agreed to front this new campaign. It clearly resonates with a great many people, who have already taken time to doodle or describe their fondest holiday memories.
“Holidays are important and nothing says ‘holiday’ more eloquently than the ritual of sending a postcard to someone you care about. People like to share, and often it’s the sharing of treasured memories with loved ones that makes a holiday special. Postcards epitomise this simple act of sharing.
“Of course, for disabled people and carers, holidays are even more important, because in many cases they represent the only opportunity for them to take a break from the difficult daily routine of caring and being cared for. From our own experience we know that many experience huge problems in accessing proper breaks away.
“So this campaign is designed to highlight the importance of holidays for everyone, irrespective of their circumstances.”
Revitalise is a national charity providing respite holidays for disabled people and carers, combining 24-hour nurse-led care with a real holiday experience at its three accessible UK holiday centres in Chigwell in Essex, Southampton and Southport. Each centre offers a wide range of accessible activities and excursions in a holiday environment.”
For more information visit the website – Revitalise