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Jae Mather Asks – Has Sustainability Lost its Meaning?

February 10, 2017 in Featured
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Opinion Piece

Sustainability. Has the word lost its meaning? And if it has, does it even matter?

If our species continues on a path of business as usual, our planet is not going to be a very comfortable place to live.

Yes, this is old news. It’s just a simple truth that when it comes down to it, the planet and the environment don’t feature as top priorities in most people’s decision-making. Even with such alarming things as the fact that the North Pole has recently been 21 C above average or that current trends indicate that we can expect a 50-per-cent reduction in species across the planet by 2100.

Sustainable Thinking is No Longer and Option – It’s a Necessity

Whether or not we like the word, the need to shift into a more sustainable way of life is no longer an option; it’s a necessity. We must find ways of meeting our present needs without compromising the ability of future generations to meet theirs.

So, who is it that will lead us down this path? Many of Canadians were buoyed with optimism following the last federal election. One of the first actions of the Canadian Prime Minister Justin Trudeau was to get Canada back on track to fight climate change by ratifying the Paris Accord and committing to reduce our greenhouse gas emissions by 30 per cent from 2005 levels by 2030.

Yet, a little more than a year later, his government has given approval to a multitude of big fossil-fuel projects, including pipelines and fracking/LNG, that will lock the economy to the extraction of fossil fuels for decades to come.

How We Not Our Governments and Leaders Can Be the Change

If Trudeau believes he is “green,” then he is suffering from a typical case of cognitive dissonance, and he is not alone in this. Our leaders, whether in government or in business, are simply tinkering at the edges of our existing system. Yes, they are working towards being more sustainable, but they are not making the change anywhere close to quickly enough. Yes, pipelines and wind turbines can co-exist, but these things are not compatible with our global pledges. Now most countries have made both international and domestic commitments to cut carbon emissions, and we are either going to do what it takes to get there, or we are not. If we are backing pipelines and other fossil-fuel infrastructure, we simply will not meet the commitments made in Paris.

While the economy hangs over our heads like a nasty threat in so many conversations about making the changes necessary to stabilise our climate and keep mass-extinctions at bay, we don’t hear nearly enough about the business case for green investments. Globally, clean technology – meaning any technology that lessens the impacts of our current way of doing things or meets our needs with fewer impacts or sometimes even positive ones – is the fastest-growing sector of the global economy. If we actually want jobs then renewable energy and clean technology is the way to go.

This is because $1 million worth of oil and natural gas output directly creates 0.8 jobs, and $1 million of coal produces 1.9 jobs. Compare that to building retrofits for energy efficiency (seven jobs per million), mass transit services (11 jobs), building the smart grid (4.3), wind (4.6), solar (5.4) and biomass power generation (7.4). Link

We Cannot Wait for Governments to Act – We Can Spend and Invest to Create Change

But we can’t afford to wait for the government or rest of the economy to catch on. If we do, we are allowing ourselves to be swept along with a tide that is headed somewhere none of us want to go. As Tom Robbins says, “If you fail to pilot your own ship, don’t be surprised at what inappropriate port you find yourself in”.

Of course, it feels overwhelming and often futile to exert your individual effort towards being sustainable when even our elected governments are not truely onside. But your choices do make a difference, and beyond the standard “reduce, re-use and recycle” mantra, there are ways to make a real impact.

Here are my top three Ways to Make a Difference

  • Move your money to places that support the vision of the world that you ascribe to. Bank accounts, investments, pensions, loans, credit cards and mortgages are provided by a multitude of organisations that support the transition to a sustainable world. Examples include credit unions and socially responsible investments.
  • Spend your money on products and services that do not exploit the natural or human world. Buying local can result in dollars spent in the local economy being amplified by 220 per cent (called the local multiplier effect) but have as little impact as 30 per cent if a product or service is purchased, manufactured or sourced from across the globe.
  • Reduce the energy consumption of your home. LED lights, draft proofing, identifying insulation problems are examples of measures that all result in energy, money and carbon savings. Typically a house will save around 30 per cent of energy consumption with an attractive return on investment of 20 per cent or more.

Regardless of your political inclinations, I would urge you to commit to these actions in 2017 and beyond. Every one of us wants a safe and healthy environment, clean food, clean air and a world where kids are safe to play and grow. “Sustainability” is not about having less, it is about having more of what we all really need – more of the things that make us humans truly happy.

Jae Mather is a board member of Board of Change and co-chair/director of the Carbon Free Group 

jae@carbonfreegroup.com

@jaemather

Jae Mather

Jae Mather

Director of Sustainability | Strategy & Policy | Energy & Resource Efficiency | Modular Housing | Public Speaker

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about the author

Alison Jane Reid

Alison Jane Reid - Journalist, Editor & Emerald Princess of Slow, Sustainable Luxury Living - 18 year track record interviewing real icons for: The Times, The Lady, You, The Mirror and Country Life. Now leading her alluring fairtrade, emerald revolution - Don’t Miss Out - Have you joined The Ethical Hedonist set?



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