Move over M & S and John Lewis with your big budget Christmas ads designed to tug at the purse strings and exploit our love of sentimentality. Traidcraft are asking British consumers to reconnect with the true spirt of Christmas and buy ethical, fairtrade gifts that make a huge difference to poor communities in the developing world. Debuting its annual Christmas advert last week across Facebook and Youtube, Traidcraft shines a light on the importance of helping others. UK Customers who buy ethical Christmas gifts from Traidcraft are doing their part in helping families lift themselves out of poverty towards a brighter, more sustainable future.
Roderick Stuart, Traidcraft’s Head of Communications, comments, “While some retailers spend millions on their Christmas adverts, ours cost just £700. However, we believe that its message has the potential to be just as powerful – highlighting that buying a fair trade gift for your friends and loved ones means the care and thought put into purchasing your gift goes even further, helping lift families out of poverty and give them a better vision for the future”.
While over 550,000 people got involved in last year’s campaign, Traidcraft are hoping to continue spreading awareness through the release of their new Christmas advert. To see the advert, follow the link here : https://www.youtube.com/watch?v=9g-4o9d1tBw&feature=youtu.be
Looking for the perfect Christmas ornament? Visit the Traidcraft website to find the perfect festive, Christmas decoration to transform your home into a twinkling, magical Christmas haven. The charity are working closely with a handcraft supplier called Noah’s Ark. Noah’s Ark invests deeply into the communities they work with. They pay their workers up to 15% higher wages than the national average. This year our star pick from the Traidcraft Christmas shop is a stunning Hanging Glass Star Tealight holder for just £28.00.
You can buy that star right now in the Traidcraft Shop Here – Hanging Star Tealight Or visit the Traidcraft Shop
Written by Kevin Worrall and Edited by Alison Jane Reid