A World of EH Shopping, Philanthropy and Emerald Revolution!
Firstly, I hope you are having a wonderful summer, wherever you are this August. What a year it has been at EH HQ! Back in January, I was looking forward to adding lots of thoughtful, beautifully considered slow luxury treasures to our very special new magazine emporium, when my world was suddenly turned upside down. After some routine tests, my mother received a shock diagnosis of ovarian cancer. Given that my mum follows an organic, anti-inflammatory diet, the diagnosis was very surprising. I lost both my father and former partner to cancer. How could this be? Five months later, and after a great deal of uncertainty, distress and sleepless nights, I can report that my mum had an operation to remove a cluster of cysts, no cancer was found and she is making good progress from other complications around the diagnosis. So, no one is more excited than my yoga and organic food loving mum, to see the EH Shopping and Philanthropy Emporium declared open today! I will also let you into a secret. My mum’s recovery has been helped by taking Triphala from Pukka Herbs – a herb prized in Ayurvedic Medicine for hundreds of years for its rejuvenating and detoxifying properties. You can find this fascinating herb in the EH Shop.
Now more about the shop and how we are championing slow luxury and sustainable shopping.
Many of you, our lovely readers have been asking for a shop that could be filled with the extraordinary ethical, sustainable, luxury treasures we champion and write about on the magazine. The best of everything from slow fashion to state of the art organic Ayurvedic food state supplements from our lovely friends at Pukka Herbs. I and my little team of trainee journalist elves have lovingly handpicked each one of a kind, objet or elegant piece for the home. Our ethos is simple. We stock marvellous things that have a wonderful story to tell, make a difference to many other lives and offer the quality and beauty of a bygone age of elegance and excellence.
We are all about the artisan, craftsmanship, Made in Britain and heirlooms to fall in love with, built to last a lifetime and pass on. What could be finer than buying a dress made to last a lifetime that gives fair employment to skilled artisans, both in the UK and to our colleagues and friends in India, Spain and Nepal? Or a regal cushion hand embroidered by a talented inmate in one of her majesty’s prisons? I am very proud to have the stunning work of Fine Cell Work in our emporium. FCW is a truly exceptional charity that offers rehabilitation through craft skills, and creating genuine, life-changing opportunities for secure, long-term employment on release from prison.
Please Support Us and Join the Slow, Ethical Luxury Revolution!
So, now all that remains is for me to ask you to indulge in some considered ethical luxury retail therapy and tell your friends! We will be adding new products and services each month and soon you will be able to watch me interview producers and guests on our exciting Google Magazine nights! Coming soon. If you have any questions about a product or shipping outside the UK, you can email us here – email@example.com
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Become our Patron of the Arts On Our Crowdfunding Pages and Be a Social Star!
How you can help us to do more. We don’t have budgets for advertising, and word of mouth is so much nicer! Do you love Ethical Hedonist and our one of kind journalistic storytelling? Then we would love you to share the magazine and shop with your friends and show us some love on social media. We have some lovely gifts to hand out to readers who do the most to share and champion Ethical Hedonist. Are you a budding social secretary? A twitter or Facebook star?
We would also love you to become a patron on our monthly croudfunding platform www.patreon.com/ethicalhedonistmagazine For the price of one lunch or a good cup of coffee we bring you some many features every month, so please think about becoming a monthly patron of our glorious emerald magazine revolution and take out a voluntary subscription or buy a lovely donated reward!
When you do that, you are championing a business I started on my dining room table, during the recession. When my job on a broadsheet disappeared during the internet disruption, I decided to reinvent it by starting EH! We also create training and employment opportunities for graduates and undergraduates. So far, EH has mentored more than 20 graduates and undergraduates wishing to pursue a career like no other in journalism. Help us to do more, secure the future of the magazine and change our world for the better – Alison Jane xx
Pictures by Sam Lane and Elisabetta Landoni