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Alison Jane Meets Nicola Dickinson The Accidental Green Beauty Entrepreneur

April 18, 2015 in Featured
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Nicola Dickinson - The green beauty entrepreneur who has reinvented nail polish remover for a more sustainable future

Nicola Dickinson – The green beauty entrepreneur who has reinvented nail polish remover for a more sustainable future

 

Alison Jane Meets Nicola Dickinson  The Accidental Green Beauty Entrepreneur

At Last! A more natural nail polish remover created by Nicola Dickinson, a wife, mother and businesswoman who is shaking up the beauty world!

Every time I have ever searched the swish beauty counters in department stores and healthfood shops for natural nail polish remover (as opposed to nasty nail polish remover, with the gag inducing smell of acetone) – I have come away deeply disappointed. There was no alternative. Perhaps that’s why I have an organic glam hairdressing habit, rather than a longing for nails the colour of midnight, until now.

Reinventing nail polish remover – a product that hasn’t changed much since Mae West starred in No Angel!

At last I am happy to report that one remarkable female entrepreneur has reinvented nail polish remover, a beauty staple that hasn’t changed much since Mae West starred in I’m No Angel with Cary Grant. One that smells like Tuscany, Amalfi, and freshly squeezed, zingy limes rather than the somewhat noxious beauty staple that has monopolized the lucrative nail industry for decades. Wow! Fresh Therapies does exactly what it says on the bottle. It comes with a clean, no nonsense uplifting sort of smell, and the nail polish remover is so astonishingly good and different that it will cause a revolution in the way women look after their nails.  As a result, this verdant, green and pleasant alternative to conventional polish remover is stirring up huge excitement in the beauty world with no less than the Beauty Bible girls singing its praises.

VERY SPECIAL OFFER FOR ETHICAL HEDONIST READERS

Nicola is offering you a very generous 30% discount on the Eden nail polisher remover for the next month.  Visit the website now –  www.freshtherapies.com and when you checkout, use the EH unique code – EHSPRING  to receive your discount. There is no cash alternative to this offer. Please ensure you click from this article  to support Ethical Hedonist, a beautiful but tiny magazine startup! 

Nicola with Jo Fairley, journalist and co-founder of the the Green Beauty Bible

Nicola with Jo Fairley, journalist and co-founder of the the Green Beauty Bible

Amazingly, despite the very crowded organic and natural beauty marketplace, no one has realised what a brilliant idea it would be to formulate a natural alternative to conventional nail polish remover. Until Nicola Dickinson, a beautician turned accidental entrepreneur from Southampton decided she couldn’t stand working with a nailcare tool that frequently left her with headaches after long days in her salon, offering manicures to clients.

“I hated the smell of Ammonia. One day I just said, ‘Right, I have to come up with a greener alternative.’ My talent is being able to look at a product everyone uses, and see how I can improve it.”

Fresh Therapies Nail Polish Remover Wipes

Fresh Therapies Nail Polish Remover Wipes

Just the thought of that awful, overpowering smell of ammonia makes me glad to report that this is a very exciting and pleasant breakthrough for girls who love to paint their nails. Who hasn’t gagged after removing the top on this dinosaur beauty aid and sighed at the accepted status quo? Viewing removing old nail polish as a form of acceptable torture in order to have luscious nails?

With her sparkling, green eyes, Dickinson radiates excitement and a rather appealing sense of wonder and achievement.  She has taken an everyday beauty must have (but don’t like) and made it a whole lot better for a green, more sustainable 21st century world – and scooped a galaxy of awards along way, including coveted best in class from the Natural Beauty Bible 2014.

In Search of a Different Life

Dressed in an elegant pinstripe jacket and quirkily pretty blouse, Nicola’s story is an inspiring one.  In here twenties, she was content to be a wife and mother, and work part-time as an admin assistant. Then, in her thirties, she craved a different life. Nicola put herself through beauty school and became a beauty therapist at the age of 35. She admits it was ‘daunting’ as most of the therapists on her course were all in their late teens or early twenties and she felt out of her comfort zone.

Nicola is passionate about natural and organic beauty

Nicola is passionate about natural and organic beauty

“I thought I would be unemployable,” she says with great honesty.  In fact her maturity was her greatest asset. Clients loved her, but after a year or so, she ran into trouble for refusing to push beauty products to her clients she didn’t believe in. “I could never talk about products to my clients that I didn’t love and use myself.”

Nicola left, set up her own beauty business with a sports therapist, and when he was forced to retire due to ill health she converted her garage into a salon while her research into beauty products increasingly led to a more holistic and organic approach. “I’m a very different woman from the person I used to be. There was a time when I never read books and I would sit and watch all the soaps, especially Eastenders – it was such a waste.” Now she is an inspiring female entrepreneur, who practices mindfulness and yoga and declares,“ I am still on a journey, and I don’t know where it ends – it’s exciting.”

Nicola with her award at VegFest

Nicola with her Best Beauty Product Award  at VegFest

In fact, Nicola would never have been able to realise her dream to change an everyday beauty staple, if she hadn’t succeeded in convincing her husband to use his inheritance from an aunt to formulate and launch her product. “He was far tougher than any bank manager,” she says laughing.  Now her husband, who often helps her at trade shows has every reason to be proud. Nicola has just picked up the ultimate accolade of best nailcare product in the Natural Beauty Bible Awards for 2014. This is just the latest in a slew of awards she has garnered since she launched her ‘fresh, clean’ revolution on the world – and the good news is she isn’t planning to stop when she is having so much fun.  Nicola is now taking dead aim at the ritual known as bath-time – who knows what she will do, but it is bound to be aromatic, sweet smelling and different.

Eden by Fresh Therapies, a green and pleasant nail polish remover, at last!

Eden by Fresh Therapies, a green and pleasant nail polish remover, at last!

More about Eden Natural Nail Polish Remover

What’s In the Product

Eden Natural Nail Polish Remover Contains the following ingredients, which are vegetable derived and  biodegradable. Packaging is recyclable and  Eden carries the leaping bunny symbol, and is certified as suitable for vegans. Eden is very moisturising, and Nicola reports that many customers use the oil as a nail treatment.

  • Dimethyl Glutarate
  • Dimethyl Adipate
  • Dimethyl Succinate
  • Ethylhexyl Palmitate*
  • Limonene*
  • Citrus Aurantifolia Oil*
  • Citral*
  • Linalool*

Eden is very interesting for the harsh ingredients left out. These include:

  • Isopropyl
  • Alcohol
  • Glycerin
  • Benzophenone 1
  • Acetone
  • ButylAcetateToluene

And Here are the awards

  • Ultimate Natural Beauty Bible 
  • Blue Butterfly Mark
  • Leaping Bunny
  • FreeFrom Skin Care
  • The Beauty Shortlist
  • Venus Southampton Business
  • VegFest

VERY SPECIAL OFFER FOR ETHICAL HEDONIST READERS

Nicola is offering you a very generous 30% discount on the Eden nail polisher remover for the next month.  Visit the website now –  www.freshtherapies.com and when you checkout, use the EH unique code – EHSPRING  to receive your discount. There is no cash alternative to this offer. Please ensure you click from this article  to support Ethical Hedonist, a beautiful but tiny magazine startup! By doing so you are supporting the endangered profession  of journalism.

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about the author

Alison Jane Reid

Alison Jane Reid - Journalist, Editor & Emerald Princess of Slow, Sustainable Luxury Living - 18 year track record interviewing real icons for: The Times, The Lady, You, The Mirror and Country Life. Now leading her alluring fairtrade, emerald revolution - Don’t Miss Out - Have you joined The Ethical Hedonist set?



2 responses to “Alison Jane Meets Nicola Dickinson The Accidental Green Beauty Entrepreneur”

  1. I have used this product and it is fab! Really gorgeous to use and makes my nails feel amazing.

    • Alison Jane Reid says:

      Hi Claire, I am glad you like Eden. It really is an exciting breakthrough for a more natural approach to nailcare. I know that a lot of women are using the oil as a special treatment to condition their nails too. Best Wishes Alison Jane

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