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Juice Lovers Unite at Raw Press Mayfair

September 8, 2014 in Eat Local & Organic
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Juice Lovers Unite at Raw Press Mayfair

Blogger Deliciously Ella enjoys her Raw Press Juice

Blogger Deliciously Ella enjoys her Raw Press Juice

Written By Olivia Hutchings and Edited By Alison Jane Reid

Juicing is undeniably enjoying its time in the spotlight and everyone’s at it, from glamorous pilates-loving bloggers to your colleague who’s perennially shunning the office’s custard cream selection in favour of their latest health kick. Juicing offers an instant and tasty way to get a vitamin top-up and Raw Press opened its doors this summer with an exciting launch which showcased the healthy raw and organic juices which are at the heart of the brand. Raw has added its mark on the juicing scene by championing the cold-press method which is already receiving a lot of attention in the US.

Intense Flavours

Cold-pressing helps to silence the detractors of juicing who argue that drinking juices can never compare nutritionally to eating the ingredients in their raw state. As the name suggests, cold-pressing generates no heat (the fast blades of traditional blending methods create high levels of friction), instead relying on a press to slowly crush the ingredients, retaining significantly more of the fruit’s nutrients. It also supposedly helps to retain the intense flavours of the ingredients better and one sip of a Raw Press juice offers some convincing supporting evidence. Flavours further down the lengthy ingredients lists of the juices, such as the mint in Raw’s Sweet Green juice, are able to shine through and command attention instead of being an afterthought.

Green Machine

Raw is also careful to put an emphasis on ingredients such as beetroot or kale over sweet fruits, which allows them a get-out-of-jail-free card concerning the recent controversy over the diabetes-inducing levels of sugar found in your beloved freshly-squeezed orange juice. The cold-press method and high standard of ingredients do mean that the price point is slightly higher than your average juice; prices start at £4.50 for a small juice and go up to £7.50 for their larger offerings, but the finished product is undoubtedly of a higher quality than what you may be used to. They choose to use nutritional, tasty ingredients where other brands tend to choose a more cost effective option. For instance, their Almond Mylk (along with the coffee and chocolate variations) are blended with coconut water as opposed to plain water, enhancing not only its health benefits but adding an extra layer of flavour too.

Authentic argan oil

Raw subscribe to a sustainable ethos, sourcing all their fresh ingredients from Langridge Organic, who aim to source from the closest possible producer to London. The juices are beautifully presented in glass bottles and customers are encouraged to return the bottles to Raw who will recycle them and even offer you a free juice if you bring 10 bottles back. Yet Raw’s ethical leanings run deeper than just the recyclable label adorning their bottles, providing not only an antidote to the excesses of your eating habits, but to the consumerist allure of its Mayfair surroundings. Every ingredient is considered carefully, so even the addition of argan oil to their Uprooted juice is sourced from a company called Arganic, which is produced traditionally by Moroccan women, providing

them with a chance to earn an income in an economically deprived area. Beyond ingredients, they use Vegware’s cutlery and containers, the only completely compostable packaging company operating globally.

A peaceful haven in Mayfair

Raw also serves food to the trendy customers who walk through its doors to either take advantage of the free wifi over a working lunch, or to catch up with their friends without the guilt of knowing it will end up with one too many portions of carbs, with a side of carbs. Raw have teamed up with the food blogger Deliciously Ella to create a rotating menu featuring such gems as superfood-filled quinoa salads and Ella’s signature, incredibly moreish sweet-potato brownies, which magically satisfy any sweet cravings, whilst having an ingredients list that Gwyneth Paltrow would be proud of. The minimalist interior, with one long table running through the room, creates a laid-back, friendly atmosphere and its basement location helps to make it feel like a peaceful haven from the pounding pavements of central London. Whether you work nearby and are seeking a healthy alternative to your usual lunch break habits, or you’re after a new place to go for a guilt-free drink with friends, Raw Press may well be the perfect pit stop to rejuvenate.

Raw Press can be found at 32 Dover Street, London W1S 4NE (underneath Wolf and Badger). Open: Monday – Friday 8am – 6pm (classes and events 6pm – 8pm). They’re also holding pilates and yoga classes for their health-fanatic customers, so keep an eye out! Visit www.rawpress.co to find out more.

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about the author

Alison Jane Reid

Alison Jane Reid - Journalist, Editor & Emerald Princess of Slow, Sustainable Luxury Living - 18 year track record interviewing real icons for: The Times, The Lady, You, The Mirror and Country Life. Now leading her alluring fairtrade, emerald revolution - Don’t Miss Out - Have you joined The Ethical Hedonist set?



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