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When Art Becomes Fashion – Meet the Winner of the Sustainable World Competition

May 17, 2014 in EH Spy
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When Art Becomes Fashion – Meet the Winner of the Sustainable World Competition

The wait is over – Thursday night saw a creative and celebratory photographic work by Ewelina Trejta praised as the winner of eco couturier Lucy Tamman’s Sustainable World art competition. The grand prize is truly unique. Ewelina’s work will now become a part of a one-off collaboration with Lucy Tammam on a one of a kind couture gown. The intriguing piece will be digitally printed onto one of Lucy’s designs, and then the dress will be used in a fashion shoot with a leading British actress. The top three works, as judged by Mikey Georgeson and Ceri Hand, were completed by the paradoxically simple ‘Ivory Tree’ by Rachel Filmer and the striking painting ‘Rabbits’ by Dana Ellyn. These three wonderful pieces will be exhibited inside of the boutique for the rest of this year.

Lucy and Ewelina - the start of a glowing collaboration

Ewelina and Lucy – the start of a glowing collaboration

A shy yet insightful lady, Ewelina was not one to hog the spotlight in victory, however the story behind her photograph ‘Entropy of Arcadia’ is alluring. Originally from Poland but now residing in Brockley, the concept behind the image stemmed from the Easter celebrations in Poland, where Ewelina was surrounded by celebratory eggs. So the photograph represents her cultural heritage, evoking memories of her Polish homeland. The engaging speech of judge Ceri Hand praised ‘Entropy of Arcadia’ as a work that revealed the complex systems of society, but also showed their weakness; there is always the potential for them to be crushed.

Ewelina's 'Entropy of Arcadia'

Ewelina’s ‘Entropy of Arcadia’

The multicultural array of work on display was apt, reflecting the global focus on sustainability today. The artists came from far and wide; from Canada to Tehran to Sri Lanka, they all came together in this special showcase in the heart of Bloomsbury. This was reflected by the variation in the pieces also; from a bijou piece of jewellery created by talented MA student Selvamathy Tharmaratnam to Natasha Marouf’s pop-cultured-lady-gaga-featuring ‘What Does The Fox Say?’, the evening showcased an array of perspectives that reflect culture today.

One of Lucy Tammams artisan and intricately detailed dresses was on display

One of Lucy Tammams artisan and intricately detailed dresses was on display

The founder of the event, London couturier Lucy Tammam,  was impressed by the outstanding standards of the competition. After announcing the winner, Lucy spoke of the organic way that this concept has progressed for her. It began with the simple desire to find fabulous artwork to display inside of her couture boutique. Slowly, the idea developed into this wonderful innovative creation that will now be created by Lucy and Ewelina.

Lucy Tammam, Mikey Georgeson and Ceri Hand celebrate into the evening with exhibiting artist Marco Ferra

Lucy Tammam, Mikey Georgeson and Ceri Hand celebrate into the evening with exhibiting artist Marco Ferra

After announcing the final awards, competition judge Mikey Georgeson, who is also working on his own collaborative work with Lucy Tammam,  spoke to me of his excitement at viewing the exhibition from his perspective as a contemporary artist. After initially worrying about fulfilling a judging role, as somebody who has entered many competitions himself in the past, Mikey spoke of his joy at observing the quality of these inspiring pieces of work.

The end of a stunning evening at Atelier Tammam, in the heart of Bloomsbury.

The end of a stunning evening at Atelier Tammam, in the heart of Bloomsbury.

At the Ethical Hedonist, we cannot wait to see the final result of this incredibly unique and innovative artisan creation.

For now, the Sustainable Art Competition exhibition will be open to the public this weekend, so please go and cast your eyes over these engaging art works. The dates and times are:

Saturday 17th – 11am – 4pm

Sunday 18th – 12 – 4pm

Monday 19th – 11am to 4pm

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When Art Becomes Fashion - Meet the Winner of the Sustainable World Competition



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