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An Indian Travelogue Part One – Mumbai Global City of Culture and Commerce

January 16, 2014 in Great British Brands
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The fabulous Lucy

The fabulous Lucy

An Indian Travelogue Part One – Mumbai Global City of Culture and Commerce

As guest contributor for Ethical Hedonist – eco couturier Lucy Tammam sets off on a 6 week sourcing mission to find new luxurious fabrics, meet potential producers and try to fit in a little R&R. Follow her Indian adventure on Ethical Hedonist to learn a little about the life of London’s top ethical fashion designer and how she works away from the atelier.

Getting there and a false start

My intrepid journey starts at 5am on one very cold morning in November, packed and ready to head to LHR for the first leg of my journey to the glamorous, yet equally impoverished, city of Mumbai.

Thankfully my eco chariot arrived right on time. A cosy, comfortable and all importantly environmentally friendly Green Tomato Car (www.greentomatocars.com) taxied me and my entourage to the airport in luxurious sustainable style.

One of Lucy's fabulous designs.

One of Lucy’s fabulous designs.

The initial journey ends the next day at 5am India time when I arrive at my dwelling in Mumbai, ready for a short rest before my first meeting with a new embroidery unit I have been introduced to.

When I made a decision to monitor as much of my supply chain as possible it seemed a fairly impossible task, but 8 years later , having visited every one of my long term producers countless times and aiming to visit a few more potential suppliers on this trip I feel confident that it can be done. To be able to see the people making my fabrics and embellishments, with care, dedication and true craftsmanship is one of the joys of working this way, it turns a notoriously faceless product into a beautiful story of people and individuality.

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Journey from the car

I was rather disappointed on my first producer visit (read more here) but my trip to Ahmdebad the next day more than made up for it. Although with best intentions of travelling in eco friendly style, I have to say the only thing of beauty on the 1stclass carriage of the Saurashtra mail express train was a fabulous deco style lamp shade.

1st class carriage to Ahmdebad

1st class carriage to Ahmdebad

After a jet lagged sleepless night on the train I was greeted by the lovely Shailini, my host for the day who took me to her beautiful home in the outskirts of the city, to see her stock piles of fabulous carbon neutral, hand spun, hand woven fabrics.

I’m pleased to say from February Atelier Tammam will be offering the most luxurious and incredible black denim for bespoke fashion garments, hand crafted jeans anyone?!

But what about the carbon cost of shipping to the UK, I hear your cry! Fear not my ethical hedonists – we plant a tree in India for every garment we create. Some pictures of the little forest we are creating coming soon…

Yours in India (and out of the cold winter of London)

To book appointment and view Lucy’s couture and bridal collections call – 0207 617 7512. Please mention that you read about Lucy and Atelier Tammam on Ethical Hedonist.

www.tammam.co.uk

 

 

Ms Tammam

 

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about the author

Alison Jane Reid

Alison Jane Reid - Journalist, Editor & Emerald Princess of Slow, Sustainable Luxury Living - 18 year track record interviewing real icons for: The Times, The Lady, You, The Mirror and Country Life. Now leading her alluring fairtrade, emerald revolution - Don’t Miss Out - Have you joined The Ethical Hedonist set?



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