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That Obscure Object of Desire – This Week I am Mad About the Wolf!

August 1, 2012 in Archive
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My heart did a flip when I spotted this cool wolf T-shirt. I’ve always wanted my own wolf dog, alas that isn’t terribly practical for a girl who rushes between London and the Isle of Wight interviewing heartthrobs. I hear they need a lot of exercise. Plus the neighbours might not like the call of the wild! So an organic T-shirt is the next best thing.  I declare the wolf image is the fashion symbol du jour for winter 2012! Even better – the wolf T-shirt and grey wolf sweatshirt both come in the softest, 100%, organic, Fairtrade cotton and feel like a caress against the skin. These eye catching, fashion statement pieces are  designed by my clever geek-boffin-friend, Martin, at Rapanui HQ – who declares he was thinking about ‘Flight of the Concords’. He does have a fertile imagination.

Rapanui’s thoughtful and informed fashion principles are inspired by the great naturalist, Sir David Attenborough, and in particular, his programme on population, on Easter Island. This young fashion company is a little green powerhouse of style and creativity, based on the Isle of Wight. If you are coming to the island anytime soon, pop into their cool, friendly, neighbourhood shop and café in Sandown, a minute from the beach, and check out the very good, local cheese toastie and amazing, aromatic coffee! They even provide deck chairs to watch the world from.

If you know your history and mythology, you will know that Romulus and Remus, the founders of Rome were nurtured and brought up by a devoted female wolf. I’m going to start my own wolf pack! I am cunning too. I am going buy the sweatshirt version for my man, borrow it constantly, and wear it as a mini sweater dress with organic leggings and pink cowboy boots – genius!

Want to know more? You can follow every step of the garment process from factory to hanger – all produced to squeaky clean, Fairtrade standards in a wind-powered factory. Conscious fashion is intelligent fashion consumption.

You can buy the T-shirt or sweatshirt with a special 10% discount exclusive to The Ethical Hedonist Pack – use the links below and during checkout type “ethicalhedonist” in the discount code box.  Your support helps Alison Jane, the editor-in-chief to bring your more of what you want – great and intelligent journalism on the web.

Buy the Women’s Wolf Top

Buy the Men’s Wolf Sweatshirt

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about the author

Alison Jane Reid

Alison Jane Reid - Journalist, Editor & Emerald Princess of Slow, Sustainable Luxury Living - 18 year track record interviewing real icons for: The Times, The Lady, You, The Mirror and Country Life. Now leading her alluring fairtrade, emerald revolution - Don’t Miss Out - Have you joined The Ethical Hedonist set?



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