As regular readers of the site will know, I’m a big champion of intelligent fashion brands that understand the very pressing need to clean up their act and cut their environmental footprint without taking the sheer, giddy, unadulterated pleasure out of buying a sublime, beautiful item of clothing or a must have accessory that has been engineered to look very good indeed, and to last.
Never, ever underestimate the importance of the lust factor!
Great fashion, and great design is like art that delights, entertains or surprises; or marvelling at the soaring archicterual jewels that are our greatest churches and cathedrals. Beauty and innovation makes the heart skip – the challenge now is to make beauty and luxury sustainable.
So The Ethical Hedonist was excited to run into Timberland – eco trailblazers extraordinaire! – amid the splendid, romantic ruins of Lulworth; and all the fun and very relaxed, family friendly frolics that has now become the Camp Bestival annual jamboree beside the sea.
Timberland had come to Lulworth to show off their very exciting new Earth Keeper’s winter collection of delicious tall boots and shoes that take recycling and organic and renewable materials to clever and innovative new heights.
Flagging festival goers, or tea lovers could jump on the log machine, power the kettle or blender, and relax over a good cuppa or super healthy smoothie while lusting after the divinely sexy Earthkeepers sensuous, tall Wiltshire knee boot in supine black leather or the Calamity Jane cuteness of the Bethel buckle boot in burnished tan, recycled leather. Two gorgeous looks for winter that made this hardened hackette go weak at the knees on press day! There was even the opportunity to buy online and have your ethical treasure delivered to your tent or tipi – now that’s what I call ecoluxe-satisfaction. To view the new season collections go to – www.timberlandonline.co.uk